RC0402FR-13140RL_Yageo_Chip Resistor - Surface Mount

Toward a consumer-driven media model In April of 2007, Bear Sterns conducted an online survey of video consumers, asking 1,000 participants in the U.S. for answers to five questions:

The questions were designed to gauge market acceptance of new media and the degree to which the market would be willing to pay for Internet-based media services. Eight high-level findings resulted:

RC0402FR-13140RL_Yageo_Chip Resistor - Surface Mount

Online video demand is stronger than originally believed Just over 50% of consumers watch video online, with 30 percent of them using streaming video at least once a week. Usage of these services is strongest among young men, with 62% of men between the ages of 18 and 24 viewing online video at least once a week.

Online video does not cannibalize TV According to those surveyed, online video does not cannibalize traditional television. Roughly 75% of those surveyed continue to view the same amount of television as they did before. In their minds, online video augments the viewing experience.

On-demand video is snippet-based According to those surveyed, the most common use for on-demand video is to view user-generated content such as YouTube videos, movie trailers, and music videos. Designed as short subjects anyway, these forms of entertainment lend themselves to short-subject format.

RC0402FR-13140RL_Yageo_Chip Resistor - Surface Mount

User-generated content is here to stay Across the entire population surveyed, user-generated content is far and away the most popular form of on-demand media. Among the target market of men between the ages of 18 and 34, it is the second most popular content category. There is no question that this form of content availability has long-term staying potential.

Context — then content The volume of available content out there is overwhelming, even for the savviest of users. The ability to find (or better yet, the ability of the network to recommend) media that are ideally matched to individual users is importance and will contribute greatly to relevance and revenue in the future. Content is important — no question. But the right content is even more important.

RC0402FR-13140RL_Yageo_Chip Resistor - Surface Mount

Advertising-supported video is acceptable Relevance comes from one thing and one thing only: Self-interest. If advertisements can be sent to a customer that present a product or service they are interested in, the viewer is far more likely to watch the ad and far less likely to be offended by it — or worse, to turn it off or skip it. According to Bear Sterns, the length of the advertisement is less important to the consumer than its relevance.

Selection, convenience, quality — in that order The survey concludes that most users prefer using a single, central site like YouTube for video search and viewing, particularly if the site provides good search capabilities, a healthy selection of content and an easy-to-use interface.

By merging best of breed” data collection technology with best practice asset tracking processes, and integrating these components with your enterprise asset repository, Asset Management professionals can achieve 95% asset data accuracy, often within existing staff and budget constraints. By moving your organization away from static, historic data to a more dynamic model gives your IT organization complete, current and accurate asset data ” throughout the asset's lifecycle.

Accurate, close-to-real time data is more valuable to management and, done right, can be provided at a lower TCO to the enterprise. With the right tools and dedication to best practices, you can document your data accuracy. Unlike before, your freshly collected asset data can now flow upstream into your company's ERP, making it readily available to other departments. You'll be generating real world reports that accurately reflect your actual IT asset environment. I call this moving to the adult's table.”But what are the tangible benefits to a successful ITAM program?

According to our consulting partner Pepperweed, a leading global ITAM professional services firm, their average customer achieves $3-6 million in annual hard dollar savings and $2-4 Million in annual soft dollar savings by implementing a comprehensive ITAM program. There clients (primarily Fortune 1000) achieve true ROI in less than 1 year. Their Human Resources, Legal, IT Operations, IT Security and Finance get necessary data for closed-loop process integration, and their customers reduce time spent on audit activities by 200%.

In this three part article, we'll show you how to overcome the challenges and:

Maintaining Accuracy in a Rapidly Changing Environment The challenge really begins with the fact that IT Assets are, for the most part, very mobile. While they don't sprout legs and move themselves, it may seem like they do. Establishing a baseline inventory of your IT Assets and maintaining its accuracy can be a huge challenge. If you're still using paper or spreadsheets for Asset Tracking, you're not alone. Many asset managers continue to use pencil and paper and/or Excel spreadsheets to track IT Asset information, where they are, and to whom they are assigned.


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